Goorin.com

This site sells only physical products however when navigating through 500 hats there are a couple of unique ecommerce features. Goorin bros has 10 retail stores throughout the United States and sells over 2 million dollars online. This site makes great use of the powerful apache solr search drupal module to provide a product catalog that is 100% search driven. This site also uses faceted search blocks to drill down in the products to help find the perfect hat.